media

 Explore how the set editions of woman and Adbusters appeal to their audiences. audiences are appealed to by codes and conventions of the magazine genre or category, e.g similarities or differences  Adbusters targets their audience by not appealing to gender- stereotypes. they target audiences with similar values, morals, ideals and of similar class (middle class) instead of gender, as seen by the androgynous model on the double page spread.  the set texts Adbusters and woman are different in the ways they appeal and target their preferred audience.

What is the dominant ideological perspective of Adbusters? What is the ideology/ethos of Adbusters?- anarchist, anti-capitalism and anti-consumerist culture. reject social h How does Adbusters subvert traditional magazine conventions, especially in relation to advertising? How does the magazine interact with its audience? front cover- very little text, unconventional, hard to identify as a magazine. does have some conventions on the side but in smaller print. women magazine voyeristic scene in the max factor advert, implying women are to be looked at, spectacles for men. the makeup is whats making her appear attractive. conservative magazine, very boring for the time (socio-economical context). done to keep and maintain a dedicated audience to make money. Alfred hitchcock interview, refers to women as similar to inanimate objects furter reinforces and literally objectifies women. says theyre "magic' because they are passive and polite, suggesting he finds the opposite (an act...

To what extent do representations of gender reflect the socioeconomic context of the TV shows you have studied? Make reference to Humans and Les Revenants  both les revenants and humans, representation of gender are constructed to reflect the socioeconomic contexts of the time.  les revenants social context- traditional gender roles have been mostly dispersed at the time of the show. a good example is lena walking  economic context- France was booming in the economy at the time of the shows release. Humans social context- nuclear family, typical and traditional in the uk, becoming less so. the Hawkins family reinforce this idea even though it is set in modern Britain. stereotypical mum and dad, however at first we see the gender roles are reversed as Laura is a lawyer who is working overtime and Joe is at home looking after the children. this is subverting gender roles, which reflects the shift in gender roles in greater society at the time of the show. Judith but...

 Consider how the combination of elements of media language influences meaning and intertextuality is polysemic makes intertextual references to film genre e.g. horror films seen by the use of darker lighting, iconography such as the ouija board and woman singing with her ruined makeup and blood (symbolic code for danger, creates meaning). cowboy genre- American western films. dream like sequence as things don't make sense in the way they're put together. intertextual references to occult practices e.g ouija and tarot cards. short fast paced editing that follow the lyrics, very literal interpretations can make it stand out from other music videos that are often more poetic and have one narrative that moves along. makes lots or differences to films. doesn't give the audience time to process and understand the meaning as if they don't want us to understand. mismatch of videos and meaning  sexualisation of women + damsel in distress character. parodying genres...

WHAT MEDIA LANGUAGE IS ASSOCIATED WITH THIS PRODUCT? AND HOW DOES IT CREATE MULTIPLE MEANINGS? purpose of media language plysemy and multiple meanings challenge ideology of humans encoding and  decoding of meanings  target audience key scenes intro to les revenants "camille" we dont know who she is- unconventional wide establishing shot, panning up to the alps, foreign setting sombre music before bus crash see girls face cammile, she is the protagonist as we follow her but then she dies within the first few minutes, is unconventional. relateable to many audiences as most children go on school trips hermeneutic code horror conventions as poeple scream and starts with death. static shot away from the action is unconventional, as many fast paced editing follows the action as death is extreme nd i this case chaotic. confusing with the titles/ captions. "aujourd'hui" dosent give much referance to when the first scene happened if it wasnt present day. intense non-diag...

Question: In what ways can the television industry uniquely convey issues, events and representations? Make reference to  Humans   in your answer representations: women men sex workers synths/ robots nomads (leo and co) east asians  black people british family elderly key scene analysis binary oppositions by young and old  hyperreality of supermarket, perfectly stacked and aligned, nothing seems out of place, looks more like how it should be than the reality. humans and synths alike get fixed, makes us seem more like them, we empathise with odie as he seems more innocent, not accountable for his actions. costume- relatable as it is simple and can relate to the time period it was created in, seems less like its in the future and more an alternate reality. represents families in an unconventional way, can be seen to referance or represent adoptive families, odie is not George's birth son and is not even human like him but he accepts him and loves him as his son. p...

Explore the ways in which representations are encoded through media language in the front page of this edition of  The Daily Mail. right wing tabloid- very pro monarchy z-line theory can be applied as the first thing our eyes see is the word "free" showing how the newspaper encodes the representation of british working class. the following thing we see is a section dedicated to the monarchy which are central to british identity. then moves on to a giveaway which further represents the working class royal purple, connotes royalty and the gold ties in welath and power to that. hyperreality- making britain seem "more British" than it is by representing only white british people. shows right wing ideology pushed by the producers. showing the country to be in mourning when it mioght not be as its represented. grammar is not proper, dennotes working class and maybe levels of english. men largest image of man is of one in a suit, suits are a symbollic code of power and sta...

 "how is black identity encoded in the music video formation by Beyonce?" representation question- ways in which this media product constructs the world, producers encode meaning and their ideology brainstorm African american identity is different to african identity- as a result of slavery, many african americans dont know where they are from so as a result have had to create their own new identity which differs. reference to hurricane Katrina- black community were neglected, shows with the establishing shot of Beyonce on the police car. voice over anchors the meaning as it says what happened in new orleans  reference to lgbt community then contrasted by pastor at the alter, dance sexuality and fashion then beliefs and religion. multiple representations of black culture, larger than just a umbrella term. antebellum era in the south, references to slavery and slave owners status, the fact that Beyonce as a black woman is wearing this costume is very powerful as she is reclaim...

                               Question : Identify how media language is used to create meaning in the Joker teaser film poster  knee jerk reaction Ominous, enigmas e.g blood.  The joker is the villain, denoted by the blood  Dosent reveal a lot- binary opposition to getting told everything, this is what makes it a teaser poster. Plan  Language (lexis)- “put on a happy face”, reference to clowns and deception, putting a show or facade up. Also direct address to the audience, makes it feel personal and like we are being talked to. Codes and conventions- horror genre- blood, gruesome green colour, smoke, black shadow or smoke. Very typical, however also subversive as the “monster” or villain is not scary, steve neale genre theory of similarities and differences to attract audiences. Hermeneutic code as we cant see the larger background. The blood makes us wonder is it his or someone else's....

AV  Disneys cruella trailer 2021.                          https://www.youtube.com/watch?v=gmRKv7n2If8 Cinematography shot types - birds eye camera angle as we see cruella  walk into a building, this portrays her as small, insignificant not yet the major part of the film, belittleing and makes her seem ordinary and blends in with the general public. tracking mid shot once elevator opens,   Mise-en-scene colour - starts off with brighter colours, outdoors on the light and this then changes as she seems to deteriorate, representing the changes within her as she "loses her mind".the black represents a darkness engulfing her and the screen turns to pitch black when she says "a psycho". more contrasts like her black and white hair. more shots at night illuminated by red and orange e.g. the fire scenes. costume - she wears a red dress which stands out from the rest as she makes a statement, red ...

1. video textual analysis Brent faiyaz- show you off                               https://www.youtube.com/watch?v=IE2auM5W08E context- brent faiyaz is a black, male R&B artist. this song was released 12 of march, amidst womens history month. the video talks about supporting and wanting to uplift women but specifically black women. representation- the main social group we see in the video are black women with the one exception of on black man but his role is to comfort and support a women. we have a very wide representation within this social, varying from children to older generations, we see mothers, sisters, friends, family. one of the last scenes, brent stands with what we assume is his family, shows he stands with them, metaphorically, shows theyre united. however as he is stood at the front and most the family is behind and sat, could also be interpreted as him being the higher figure in the house....

 Music videos identify how media language is used in the music video to blinding lights Make reference to: Cinematography and editing Music video conventions  How visual elements create meaning for the audience Cinematography and editing First shot a close up manic laughing face with blood dripping off chin/teeth - extreme establishing shot - violence, unhinged character Editing very smooth and seamless - special effects - slow motion scene with flashing lights and the reflection on the glasses - creates a sense of spectacle - atypical and challenging typical music convention   Shaky handheld introduction - over the top and exaggerated - perhaps encoding high on drugs  Bright and very high key - ‘blinding lights’  Editing - cut before you see any danger - makes reference to previous music video  Music video conventions  Narrative - foreshadowed at start of video -  lack of continuity/ lack of the money shot - provides the audience with narrat...