Explore how the set editions of woman and Adbusters appeal to their audiences.

  • audiences are appealed to by codes and conventions of the magazine genre or category, e.g similarities or differences 
  • Adbusters targets their audience by not appealing to gender- stereotypes. they target audiences with similar values, morals, ideals and of similar class (middle class) instead of gender, as seen by the androgynous model on the double page spread.

 the set texts Adbusters and woman are different in the ways they appeal and target their preferred audience.

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