media

bias created through selection and omission  the Sun On the home page of The Sun there's lots of articles advertised for the reader to click on but the main story is one centred on ITV's 'I'm a celeb', a popular tv show that is very topical at the moment. The Sun selects certain articles that are very topical and gossip orientated and it's talking in less of a serious tone. As you scroll down there's many celebrity gossip stories around pop-culture, popular tv shows, sex stories and family life. All articles include a photo in many different ways either a paparazzi shot, selfie or social media photo to grab attention of the reader but to also show the reader who the article is talking about as they focus on celebrities.  Further down the homepage there are a few more serious articles about politics and missing people but as they are underneath a showbiz manner centred around popular pop-culture topics, it shows the editors focus their attention on goss

Analysing bias and the construction of representation in  The Times  and  The Daily Mirror                Daily mirror Headline - A phrase that summarises the main point of the article. Usually in large print and a different style to catch the attention of the reader Lead Story - Main story, usually a splash Masthead - Title of the newspaper displayed on the front page "Daily mirror" Skyline - An information panel on the front page that tells the reader about other stories in the paper to tempt them inside, "Enders Haley glassed by thug" Stand First - Block of text that introduces the story, normally in a different style to the body text and headline, may surrenders Byline - The line above the story, which gives the author’s name and sometimes their job and location Body Text - Also known as copy. Written material that makes up the main part of an article. the body text on the front page is smaller than the heading, possible reflecting the au

                                              References:    ladbrookes- betting Eastenders TV show cheltenham festival references a previous vote coral- betting shop assumed knowledge: know what brexit is enders refers to eastenders the tv show may = the PM audience is of legal betting age ideological perspectives: people are fed up of brexit betting is ok and it encourages you do it  be interested in celebrity culture target audience: working class- connoted through the lexis used- entertainment  over 18 Politics: left and Right wing ideologies Left wing (currently labour) equality belief in the government redulation the power of the government collectivism  Right wing (currently conservative) heirarchy free market the rights of the individual individualism there can also be centre left and centre right + alternative and independent. sentance starters: -A powerful binary opposition is formed through the harsh contrast between the

two types of newspaper: Tabloid -  informal  bigger fonts   social topics e.g.celebrity gossip and reality tv Broadsheet- formal tidier smaller fonts more important news topics e.g. environmental issues, science development.  key features of a newspaper: headlines- usually only four or five words. It tries to attract the interest of the reader by telling them what the story is about, in a short and interesting way. by-line- who wrote the article  body text- provides more details about the event more importantly answering the question how and why. it is  written material, known as copy, that makes up the main body of an article rather than headlines, stand-first and captions. Masthead- the name of the newspaper that is publishing the paper. placed at the top of the front page. pull quotes-  a quote from the story that is enlarged and appears within the text. lead image- the main image on the cover. centre spread- a picture that spreads across two pages. gutter

I, Daniel Blake (Loach, 2016)         group 1- production, distribution and marketing  produced by Rebecca O'Brien  often worked together on films with ken Loach, the film was set primarily in Newcastle. produced by the BFI and le pact in france marketing on social media sites mainly twitter and facebook film got many review which gives the film more publicity and reliability. many awards won including palme d'or at the cannes film festival, and best british film at the empire awards. two lead actors, Dave johns and haley squires, both smaller uk actors. target audience is mainly adults, age rating of a 15. group 2- textual analysis of the advertisement  advertisement follows multiple genre paradigms correlating to drama film such as the following: correlates to working class britain audio visual advertisement focusses on the lack of jobs in the uk, by targetting this issue head on. The format used allows producers to immerse the audience into the narrative

https://artplusmarketing.com/the-groundbreaking-campaign-behind-black-panther-4896789566b0 summary of article: in its first four days,  Black Panther  raked in $242 million dollars, instantly becoming the top grossing  film of the year (2018). currently its earnings are close to a billion dollars. The unprecedented success of  Black Panther  is either surprising or unsurprising for different reasons. From the get-go, it was not an ordinary film, and was unlikely to have an ordinary box office run. Bucking the long-standing convention of Caucasian-dominant casts in superhero films,  Black Panther  is a film created by blacks, starring blacks, marketed by blacks, revolving around a story set in alternate-reality Africa. But in spite of its central emphasis on attracting black audiences, the film opened to wide attendance : early audiences were 37% African-American, 35% Caucasian and 18% Hispanic. This mass appeal suggests that for  Black Panther , the Disney execs behind Marvel ha

key definitions: Synergy- defined as the interaction between two or more organisations to produce a combined effect greater than what would be achieved on their own.  media convergence- where a media product is promoted across other media platforms.  social marketing-  Social marketing  seeks to influence  social  behaviors not to benefit the marketer, but to benefit the target audience and the general society. it has the primary intention of achieving "social good". traditional marketing-  Traditional Marketing  refers to a kind of promotion, advertisement in which companies used this method in the early period to  market  their product. This Marketing  includes print advertisements, billboards, flyers or pamphlets, TV, newspaper, radio, etc. viral marketing-  Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their

BLACK PANTHER Black panther context: black panther was produced by marvel studios. it was distributed by walt disney studios motion pictures. marvel studios was acquired by walt disney studios in 2009 for $4 billion. It is essential to note the film  was produced and distributed by a  major, vertically integrated film studio  that is part of a  media conglomerate  is significant in terms of funding, possibilities for cross-promotion and reaching a global audience. name "black panther" can be seen as a reference to the 1960s Fact file: production history-  Wesley Snipes  expressed interest in working on a Black Panther film in 1992, and began to work on it by that august. In September 2005, Marvel Studios announced a Black Panther film as one of ten based on Marvel characters and distributed by  Paramount Pictures . the budget was 200 million USD. Ownership- made by marvel studios which was bought by Disney in 2009 for 4 billion USD. huge money to be made for Disney

The birth of film motion pictures go back to the 1890s. The first moving picture cameras were invented towards the late 1800s, and  movies  were boring. They were a single scene, about a minute long, and they were silent. The Birth of a Nation , landmark silent film , released in 1915, that was the first blockbuster  Hollywood hit.  It secured both the future of feature-length films and the reception of film as a serious medium. Classical Hollywood cinema- cinema as production line Film making practices, particularly those implemented in Hollywood, saw film making become a finely honed industrial process. When describing the ‘classic’ era of Hollywood film production, we often use the term ‘ classical Hollywood narrative’. This refers to several characteristics that typified film making ideology at the time. Classic narrative cinema (excessively obvious cinema) heavy emphasis on spatial continuity- the audience is always aware of where they are at any given time. emphasis