introduction to newspapers

two types of newspaper:

Tabloid-
  •  informal
  •  bigger fonts 
  •  social topics e.g.celebrity gossip and reality tv

Broadsheet-
  • formal
  • tidier smaller fonts
  • more important news topics e.g. environmental issues, science development. 
key features of a newspaper:
  • headlines- usually only four or five words. It tries to attract the interest of the reader by telling them what the story is about, in a short and interesting way.
  • by-line- who wrote the article 
  • body text- provides more details about the event more importantly answering the question how and why. it is written material, known as copy, that makes up the main body of an article rather than headlines,
  • stand-first and captions.
  • Masthead- the name of the newspaper that is publishing the paper. placed at the top of the front page.
  • pull quotes- a quote from the story that is enlarged and appears within the text.
  • lead image- the main image on the cover.
  • centre spread- a picture that spreads across two pages.
  • gutter- the space between two columns of writing.
  • furniture- the extra stuff such as boxes and lines across the page.
  • lead story- the main event/ story being reported on. 
  • captions- the sentence or two below an image explaining what is going on. 
  • stand alone- Picture story that can exist on its own or on a front page leading to a story inside.
deconstruction of "Daily express" newspaper:
  • font is tapered at the end, more classy and less bold and bubble looking, easier on the eyes.
  • shapes- in the middle there is a knight with a shield, on the shield there is st Georges cross (England flag) encoding the idea of patriotism. traditional views that have to be protected. 
  • colours- red is powerful and stands out.
  • words- "express" could mean like fast or quicker but also like expressing views, opinions and information.
  • strap-line shows views a.k.a union jack saying "we're backing Britain".
  • all the patriotism could connote that the newspaper is right-wing and has traditional british rules and opinions.

Comments

Post a Comment

Popular posts from this blog

key theory 3- Steve Neale- Genres + set text 3- "Kiss of The Vampire"

Image
Genre - categories genres help producers follow a pattern or a set of genre conventions which can often make it predictable as the audience has clues as to what they should expect. Genre paradigms, also known as genre conventions, are aspects of a media text that demonstrates to the audience what genre a media product fits into. Key theory 3- steve neale- theories around genre repetition + difference helps to further make sense of our world  Neale believes that genre is essentially instances of "repetition + difference". he suggested that texts need to conform to some generic paradigms to be identifies with a certain genre. Over time, genres change (generic fluidity), combine with one another (generic hybridity) and form entirely new genres and subgenres.  Set text 3- "Kiss of The Vampire"                                          what we see: bats- a swarm at...
Read more

Videogames 3 - Assassin's Creed: the role of trailers in marketing

The role of trailers -  Assassin's Creed: Valhalla  pre-release trailer David Hesmondhalgh: it is essential for media industries to minimise risk, and to maximise profit context: the exam board has moved from looking at one game to an entire game franchise: Assassins creed. assassins creed: Valhalla is unreleased but we can refer to the trailer and online disscussions around the upcoming game. Valhalla is a triple A game ( AAA is an informal classification used for video games produced and distributed by a mid-sized or major publisher, typically having higher development and marketing budgets. AAA is analogous to the film industry term "blockbuster") this means its expensive to make and will equally be expensive to buy. RRP is currently £59.99, a somewhat common price tag for a big game (pre-order currently as its not released) video games decrease in price after their release, as new bigger, better games are in progress or are released. most people will no...
Read more

Adbusters set text + analysis

Image
ADBUSTERS (may/ june 2016) Detournment- "culture jammin" hijacking well known icons and questions them and the ideologies they perpetuate. Adbusters are anti- brand and anti-establishments + capitalism. they dont follow traditional rules so can be seen as controversial. can be seen as anarchist as it rejects traditional hegemonic values. context: is published 6 times a year, and started in 1989. price is £10.99 circulation is 120,000 readership independent magazine (very niche) "based in vancouver, british colombia, canada Adbusters is a not for profic magazine fighting back against the hostile takeover"                         unconventional layout, non-consumerist bold text, large, white and blocky powerful main image, only image on the cover. masthead is grainy and almost blends into the image  commodity fetishism- "is the process of ascribing magic "phantom-like" qualities to an object, wher...
Read more