media

AV  Disneys cruella trailer 2021.                          https://www.youtube.com/watch?v=gmRKv7n2If8 Cinematography shot types - birds eye camera angle as we see cruella  walk into a building, this portrays her as small, insignificant not yet the major part of the film, belittleing and makes her seem ordinary and blends in with the general public. tracking mid shot once elevator opens,   Mise-en-scene colour - starts off with brighter colours, outdoors on the light and this then changes as she seems to deteriorate, representing the changes within her as she "loses her mind".the black represents a darkness engulfing her and the screen turns to pitch black when she says "a psycho". more contrasts like her black and white hair. more shots at night illuminated by red and orange e.g. the fire scenes. costume - she wears a red dress which stands out from the rest as she makes a statement, red has connotations of power and dominance but also is a symbolic code for lu

1. video textual analysis Brent faiyaz- show you off                               https://www.youtube.com/watch?v=IE2auM5W08E context- brent faiyaz is a black, male R&B artist. this song was released 12 of march, amidst womens history month. the video talks about supporting and wanting to uplift women but specifically black women. representation- the main social group we see in the video are black women with the one exception of on black man but his role is to comfort and support a women. we have a very wide representation within this social, varying from children to older generations, we see mothers, sisters, friends, family. one of the last scenes, brent stands with what we assume is his family, shows he stands with them, metaphorically, shows theyre united. however as he is stood at the front and most the family is behind and sat, could also be interpreted as him being the higher figure in the house. however he is greatly outnumbered, he is the minority. All the people are down

 Music videos identify how media language is used in the music video to blinding lights Make reference to: Cinematography and editing Music video conventions  How visual elements create meaning for the audience Cinematography and editing First shot a close up manic laughing face with blood dripping off chin/teeth - extreme establishing shot - violence, unhinged character Editing very smooth and seamless - special effects - slow motion scene with flashing lights and the reflection on the glasses - creates a sense of spectacle - atypical and challenging typical music convention   Shaky handheld introduction - over the top and exaggerated - perhaps encoding high on drugs  Bright and very high key - ‘blinding lights’  Editing - cut before you see any danger - makes reference to previous music video  Music video conventions  Narrative - foreshadowed at start of video -  lack of continuity/ lack of the money shot - provides the audience with narrative to fill in the gaps - keeps the audience

 Vlogging and online video has become one of the biggest and most influential forms of media. Recent research shows 42% of internet users said they have watched a vlog within the last month rising to 50% for 16-24 year-olds (Guardian, 2015), clearly demonstrating an ability to reach and influence vast range of audiences. Zoë Elizabeth Sugg (born 28 March 1990), also known as Zoella, is an English vlogger, businesswoman and author. Sugg began posting videos to her YouTube channel in 2009, which went on to amass over 10 million subscribers. In 2014, she launched Zoella Beauty, a brand of beauty products that was described as the "biggest beauty launch of the year". Sugg later launched a range of complimentary homeware products, and in 2019, it was reported that the two businesses had revenue of £3.8 million per year. https://www.youtube.com/watch?v=xSGu_Ervro0 textual analysis- hair and makeup are both nicely done as she was originally a lifestyle and beauty vlogger so it links