SET TEXT online media: Zoella

 Vlogging and online video has become one of the biggest and most influential forms of media. Recent research shows 42% of internet users said they have watched a vlog within the last month rising to 50%
for 16-24 year-olds (Guardian, 2015), clearly demonstrating an ability to reach and influence vast range of audiences.

Zoë Elizabeth Sugg (born 28 March

1990), also known as Zoella, is an English

vlogger, businesswoman and author. Sugg

began posting videos to her YouTube

channel in 2009, which went on to amass

over 10 million subscribers. In 2014, she launched Zoella Beauty, a brand of beauty products that was described as the "biggest beauty launch of the year". Sugg later launched a range of complimentary homeware products, and in 2019, it was reported that the two businesses had revenue of £3.8 million per year.

https://www.youtube.com/watch?v=xSGu_Ervro0

textual analysis-

hair and makeup are both nicely done as she was originally a lifestyle and beauty vlogger so it links to her old content 


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