media

Versimilitude -"the appearance of truth" - every set text has its own set of rules and situations. however there are many things that can break versimilitude, depending on genre. -each genre has its own rules regarding versimilitude. Utopia trailer what genre does it fit in to? -Distopian horror -Post-apocalyptic -Psychological thriller -Distopian horror government in control doomsday event  single honey bee in a field making something safe feel unsettling- e.g. Rabbit + bight colours  contrast between perfetc places (hotel lobby, gentlemans club, field and park) and rundown areas (office building, abandoned comic store, boarded up windows) horror- scary drawings, eerie anatomical drawings hostage slo mo falling from building  moon at night surveillance  -Psychological thriller drug trip- bright colours reality vs. dream world gas scene drugs dreamlike sequences mirrors the inner mind  conspiracy -comics have a logo on the "heros" wh

the advert: https://youtu.be/cFB0XBV6JdU in what ways is Lindor brand chocolate represented in this advert? th e brand is represented as luxury, like something not everyone can have. it is shown as an indulgence like a special desireable treat. the advert sets out to not only promote the product but the brand and their identitiy. the whole advert has sexual connotations, possibly connoting the tempting but forbidden nature of the chocolate they sell. this also implies that their chocolate is not as good as but better than sex. in what ways do technical elements construct this representation? the colour of the advert is mainly red, red has connotations of passion and sex. lighting is also soft and subtle, not low lighting but its done to not be harsh or overexposing. the lexis (language) also reinforces this, it includes words and phases like "do you dream in chocolate?", "melt" "luscious", "smooth", "passion", "irresistible&qu

Narratives:  plot and story are for the most part meaningless concepts, we often see the same basic plots being repeated over and over. what is fundamentally interesting in the study of media is not "what" the plot is but "how" it is constructed. so narrative isn't just" the story", its "the way in which a story is told" and story's are nit told through dialogue, they're told through costume, mise-en-scene, colour, ideology, editing, music, gestures and graphics. Christopher Booker- the seven types of story: overcoming the monster rags to riches the quest voyage and return  comedy tragedy rebirth Key theory 2- Narratology, Tzvetan Todorov -establishment of equilibrium -disruption of equilibrium (the liminal period) -partial restoration of equilibrium A linear narrative is one that follows a line from the beginning to the end. whereas a non linear narrative is one that doesnt follow a line from beginning to end, it go

Genre - categories genres help producers follow a pattern or a set of genre conventions which can often make it predictable as the audience has clues as to what they should expect. Genre paradigms, also known as genre conventions, are aspects of a media text that demonstrates to the audience what genre a media product fits into. Key theory 3- steve neale- theories around genre repetition + difference helps to further make sense of our world  Neale believes that genre is essentially instances of "repetition + difference". he suggested that texts need to conform to some generic paradigms to be identifies with a certain genre. Over time, genres change (generic fluidity), combine with one another (generic hybridity) and form entirely new genres and subgenres.  Set text 3- "Kiss of The Vampire"                                          what we see: bats- a swarm attacking, open mouths and a vicious look. blood (typical convention of a genre)  fangs night

Set produstc: wateraid  the charity water aid was established in 1981, they released this campaign in 2016, showing that lack of clean drinkable water is still an issue in some parts off the world in present day.  Textual analysis Codes and conventions - in many ways this doesn't fit in with the regular codes and conventions for a charity ad as they mostly include devastating images and clips of starving children or poor families, in order to provoke an emotional response from the viewers. often they try and make the viewers feel guilty so they take action to prevent/ help the issue at stake. however this campaign focuses on the positive effect that your actions could have if you chose to donate to help the cause, showing the positive effects goes very against the normal codes and conventions.  Camera work - in the first few shots we see multiple close ups, one of the radio with rain falling in the background, this is then contrasted with the close up of the dried out cr

INTERTEXTUALITY - where one media product makes reference to another product. Key theory 7 -David Gauntlet - Theories of identities Guntlet believe that despite many negative perceptions of the media, audiences are capable of constructing their own identities through what they see on television. we know representation is a construct but who constructs them and why?? charity ads purpose is to generate an emotional response so the viewer takes action. raise awareness helping them, benefits you. feeloing better about yourself as a person  direct address  lexis - "you" persinal stories sad music shock tactics  NSPCC - "open your eyes" ad 2000 based around innocent children needing help: bed + cot are places seen to be as safe spaces but these kids in the ad dont have one  child in a cot alone at night time -lexis "mum" + empty bottle communicates need plus neglect both driving the storyline further  greyscale filter connoting depression

this girl can ad camera work (cinematography) close ups of conventionally "unflattering" parts of women's bodies e.g "love handles", belly, and "flabby bits". low angle- powerful wide shots - active solo shots then contrasted with team/ communities of people Editing body positivity messages on screen longer than other shots syncronised sound + cuts  1-2 second cuts sound non diagetic sound - "get your freak on" by Missy Elliot diagetic sound of women catching their breath mise-en-scene  realistic lighting- sweat, exerting themselves sportswear- "skin showing"  diversity of people, ages, sex, race, ability and class. stereotypes- a commonly held belief about a certain group of people.