This girl can, what about you?

this girl can ad
camera work (cinematography)

  • close ups of conventionally "unflattering" parts of women's bodies e.g "love handles", belly, and "flabby bits".
  • low angle- powerful
  • wide shots - active
  • solo shots then contrasted with team/ communities of people
Editing

  • body positivity messages on screen longer than other shots
  • syncronised sound + cuts 
  • 1-2 second cuts
sound

  • non diagetic sound - "get your freak on" by Missy Elliot
  • diagetic sound of women catching their breath
mise-en-scene 

  • realistic lighting- sweat, exerting themselves
  • sportswear- "skin showing" 
  • diversity of people, ages, sex, race, ability and class.
stereotypes- a commonly held belief about a certain group of people.

Comments

Post a Comment

Popular posts from this blog

key theory 3- Steve Neale- Genres + set text 3- "Kiss of The Vampire"

Image
Genre - categories genres help producers follow a pattern or a set of genre conventions which can often make it predictable as the audience has clues as to what they should expect. Genre paradigms, also known as genre conventions, are aspects of a media text that demonstrates to the audience what genre a media product fits into. Key theory 3- steve neale- theories around genre repetition + difference helps to further make sense of our world  Neale believes that genre is essentially instances of "repetition + difference". he suggested that texts need to conform to some generic paradigms to be identifies with a certain genre. Over time, genres change (generic fluidity), combine with one another (generic hybridity) and form entirely new genres and subgenres.  Set text 3- "Kiss of The Vampire"                                          what we see: bats- a swarm attacking, open mouths and a vicious look. blood (typical convention of a genre)  fangs night
Read more

Adbusters set text + analysis

Image
ADBUSTERS (may/ june 2016) Detournment- "culture jammin" hijacking well known icons and questions them and the ideologies they perpetuate. Adbusters are anti- brand and anti-establishments + capitalism. they dont follow traditional rules so can be seen as controversial. can be seen as anarchist as it rejects traditional hegemonic values. context: is published 6 times a year, and started in 1989. price is £10.99 circulation is 120,000 readership independent magazine (very niche) "based in vancouver, british colombia, canada Adbusters is a not for profic magazine fighting back against the hostile takeover"                         unconventional layout, non-consumerist bold text, large, white and blocky powerful main image, only image on the cover. masthead is grainy and almost blends into the image  commodity fetishism- "is the process of ascribing magic "phantom-like" qualities to an object, whereby the human labour required
Read more

les revenants- at a glance + genre

Image
Cinematography Editing Soundtrack  Performance, character archetypes and characterisation Setting Representation -  Hermeneutic codes and enigmas Generic conventions and atypical features. Zombie? Drama? Mystery? Cult? Horror? 'New French extreme'??? Intertextuality 'Frenchness'  Genre   Les Revenants (french for "the returned") is a french supernatural drama television series created by fabrice Gobert based on the 2004 french film "they came back" directed by Robin Campillo. The series debuted on 26 november 2012 on Canal + and completed its first season consisting of eight episodes. on 17 deccember in 2013 the first season won an international emmy for best drama series. 26 Nov 2012 on canal+ united kingdom 9 June 2013 on channel 4 2 series, 8 episodes each created by Fabrice Gobert based on the French film " they came back " (les revenants - directed by Robin Campillo 2004) Les revenants is difficult to categorise by genre. it w
Read more