media

ADBUSTERS (may/ june 2016) Detournment- "culture jammin" hijacking well known icons and questions them and the ideologies they perpetuate. Adbusters are anti- brand and anti-establishments + capitalism. they dont follow traditional rules so can be seen as controversial. can be seen as anarchist as it rejects traditional hegemonic values. context: is published 6 times a year, and started in 1989. price is £10.99 circulation is 120,000 readership independent magazine (very niche) "based in vancouver, british colombia, canada Adbusters is a not for profic magazine fighting back against the hostile takeover"                         unconventional layout, non-consumerist bold text, large, white and blocky powerful main image, only image on the cover. masthead is grainy and almost blends into the image  commodity fetishism- "is the process of ascribing magic "phantom-like" qualities to an object, whereby the human labour required

13 - Regulation - Sonia Livingstone and Peter Lunt Regulation is rules (often laws) and standards put in place to protect people who may be vulnerable to it. can + can't = law. should +shouldnt =standards/ ethics. law rules ethics self-regulation  some examples of regulations we follow everyday are: brushing teeth, showering , wearing day clothes and eating meals at set times. regulation is important to keep the order   'Regulation' refers to the rules and restrictions that every media industry has to follow. For example the UK film industry must use the BBFC's age certifications, and television must adhere to OFCOM's regulations There is a struggle in recent UK regulation policy between the need to further the interests of citizens (by offering protection from harmful or offensive material), and the need to further the interests of consumers (by ensuring choice, value for money, and market competition) The increasing power of global media corpora

16 - Cultivation theory - George Gerbner (advertising, newspapers, magazines, online media) Being exposed to repeated patterns of representation over long periods of time can shape and influence the way in which people perceive the world around them (i.e. cultivating particular views and opinions) This process of cultivation reinforces mainstream hegemonic values (dominant ideologies). As cultivation theory became more established, Gerbner and his colleagues refined it to better explain the influence of media by adding the ideas of mainstreaming and resonance  in the 1970s. Mainstreaming happens when heavy television viewers who would otherwise hold very different views develop a  homogeneous view of the world. In other words, the attitudes of these divergent viewers all share a common, mainstream perspective that they cultivated through frequent exposure to the same television messages. Resonance occurs when a media message is especially noteworthy to an individual because it

KEY THEORY 9- feminist theory- bell hooks -she isnt defined by her name, thats why she dosent use capital letters. -Feminism is the struggle to end patriarchy and fight for equality. -feminism is not only a lifestyle choice, you have to be active to be a true feminist. -women are not all discriminated against in thr same way or to the same extent. different levels also depend on race and class. some female stereotypes include: seductive beautiful nurtuting/maternal passive dependent on men domestic role romantic >magazines generate revenue primarilt through sales of copies and advertising. >Andrew green identifies the ways in which magazine advertising can benefit the advertisers in an article entitled "essentials: the power of the magazine advertising". high audience engagement  less distraction likely from other activities  the ability to target niche audiences high production values non-intrusive long shelf life potential for placement in