Lindt advert
the advert: https://youtu.be/cFB0XBV6JdU
in what ways is Lindor brand chocolate represented in this advert?
the brand is represented as luxury, like something not everyone can have. it is shown as an indulgence like a special desireable treat. the advert sets out to not only promote the product but the brand and their identitiy. the whole advert has sexual connotations, possibly connoting the tempting but forbidden nature of the chocolate they sell. this also implies that their chocolate is not as good as but better than sex.
in what ways do technical elements construct this representation?
the colour of the advert is mainly red, red has connotations of passion and sex. lighting is also soft and subtle, not low lighting but its done to not be harsh or overexposing. the lexis (language) also reinforces this, it includes words and phases like "do you dream in chocolate?", "melt" "luscious", "smooth", "passion", "irresistible", "like nothing you've ever experienced". the close up mouth shots of the woman eating are also seductive and sensual as they are made to be slow and focused on the mouth.
what are the potential ideological consequences of this advertisement?
women + chocolate, complex relationship, women are often viewed as being reliant on idle objects like chocolate especially ehrn on their period. the ad has a sexual undertone, possibly because sex sells.
in what ways is Lindor brand chocolate represented in this advert?
the brand is represented as luxury, like something not everyone can have. it is shown as an indulgence like a special desireable treat. the advert sets out to not only promote the product but the brand and their identitiy. the whole advert has sexual connotations, possibly connoting the tempting but forbidden nature of the chocolate they sell. this also implies that their chocolate is not as good as but better than sex.
in what ways do technical elements construct this representation?
the colour of the advert is mainly red, red has connotations of passion and sex. lighting is also soft and subtle, not low lighting but its done to not be harsh or overexposing. the lexis (language) also reinforces this, it includes words and phases like "do you dream in chocolate?", "melt" "luscious", "smooth", "passion", "irresistible", "like nothing you've ever experienced". the close up mouth shots of the woman eating are also seductive and sensual as they are made to be slow and focused on the mouth.
what are the potential ideological consequences of this advertisement?
women + chocolate, complex relationship, women are often viewed as being reliant on idle objects like chocolate especially ehrn on their period. the ad has a sexual undertone, possibly because sex sells.
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