set text: Daily mirror tabloid

                                             
References:  

  • ladbrookes- betting
  • Eastenders TV show
  • cheltenham festival
  • references a previous vote
  • coral- betting shop
assumed knowledge:

  • know what brexit is
  • enders refers to eastenders the tv show
  • may = the PM
  • audience is of legal betting age
ideological perspectives:

  • people are fed up of brexit
  • betting is ok and it encourages you do it 
  • be interested in celebrity culture
target audience:

  • working class- connoted through the lexis used- entertainment 
  • over 18
Politics: left and Right wing ideologies
Left wing (currently labour)

  • equality
  • belief in the government redulation
  • the power of the government
  • collectivism 
Right wing (currently conservative)

  • heirarchy
  • free market
  • the rights of the individual
  • individualism
there can also be centre left and centre right + alternative and independent.


sentance starters:
-A powerful binary opposition is formed through the harsh contrast between the two juxtaposing ideas.
-the target audience will of course be aware of the symbolic connotation of

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