Riptide practise

 Consider how the combination of elements of media language influences meaning and intertextuality

is polysemic

• makes intertextual references to film genre e.g. horror films seen by the use of darker lighting, iconography such as the ouija board and woman singing with her ruined makeup and blood (symbolic code for danger, creates meaning). cowboy genre- American western films.
• dream like sequence as things don't make sense in the way they're put together.
• intertextual references to occult practices e.g ouija and tarot cards.
• short fast paced editing that follow the lyrics, very literal interpretations can make it stand out from other music videos that are often more poetic and have one narrative that moves along. makes lots or differences to films. doesn't give the audience time to process and understand the meaning as if they don't want us to understand. mismatch of videos and meaning
•  sexualisation of women + damsel in distress character. parodying genres and film conventions 
• costume and shots can make it seem old, hard to pin point an era or decade, could be postmodern 
• themes of voyerism, creepy and unsettling. some scenes we are caught watching.
• open for multiple interpretations, create our own meaning and identity with this product
• stuart hall reception theory, lack of preferred reading
• bricolaged with images of objects, disembodies body parts 
• woman singing is the only narrative, we see a change and descent 
• dutch tilted angle makes the scene seem unsettling snd unsteady.
• fetishisation of women's hands and feet, anchored by the close ups and isolation.
• banduras SLT we are influenecd by what we see- young impressionable audience.

intertextuality is when one media product makes reference to another preexisting media product. riptide by vance joy uses a combination of media language techniques to make intertextual references and create meaning.