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unseen text task: advert analysis (print + AV video)

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AV  Disneys cruella trailer 2021.                          https://www.youtube.com/watch?v=gmRKv7n2If8 Cinematography shot types - birds eye camera angle as we see cruella  walk into a building, this portrays her as small, insignificant not yet the major part of the film, belittleing and makes her seem ordinary and blends in with the general public. tracking mid shot once elevator opens,   Mise-en-scene colour - starts off with brighter colours, outdoors on the light and this then changes as she seems to deteriorate, representing the changes within her as she "loses her mind".the black represents a darkness engulfing her and the screen turns to pitch black when she says "a psycho". more contrasts like her black and white hair. more shots at night illuminated by red and orange e.g. the fire scenes. costume - she wears a red dress which stands out from the rest as she makes a statement, red ...

learning convo week: own tasks

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1. video textual analysis Brent faiyaz- show you off                               https://www.youtube.com/watch?v=IE2auM5W08E context- brent faiyaz is a black, male R&B artist. this song was released 12 of march, amidst womens history month. the video talks about supporting and wanting to uplift women but specifically black women. representation- the main social group we see in the video are black women with the one exception of on black man but his role is to comfort and support a women. we have a very wide representation within this social, varying from children to older generations, we see mothers, sisters, friends, family. one of the last scenes, brent stands with what we assume is his family, shows he stands with them, metaphorically, shows theyre united. however as he is stood at the front and most the family is behind and sat, could also be interpreted as him being the higher figure in the house....

Unseen texts practise

 Music videos identify how media language is used in the music video to blinding lights Make reference to: Cinematography and editing Music video conventions  How visual elements create meaning for the audience Cinematography and editing First shot a close up manic laughing face with blood dripping off chin/teeth - extreme establishing shot - violence, unhinged character Editing very smooth and seamless - special effects - slow motion scene with flashing lights and the reflection on the glasses - creates a sense of spectacle - atypical and challenging typical music convention   Shaky handheld introduction - over the top and exaggerated - perhaps encoding high on drugs  Bright and very high key - ‘blinding lights’  Editing - cut before you see any danger - makes reference to previous music video  Music video conventions  Narrative - foreshadowed at start of video -  lack of continuity/ lack of the money shot - provides the audience with narrat...

SET TEXT online media: Zoella

 Vlogging and online video has become one of the biggest and most influential forms of media. Recent research shows 42% of internet users said they have watched a vlog within the last month rising to 50% for 16-24 year-olds (Guardian, 2015), clearly demonstrating an ability to reach and influence vast range of audiences. ZoĆ« Elizabeth Sugg (born 28 March 1990), also known as Zoella, is an English vlogger, businesswoman and author. Sugg began posting videos to her YouTube channel in 2009, which went on to amass over 10 million subscribers. In 2014, she launched Zoella Beauty, a brand of beauty products that was described as the "biggest beauty launch of the year". Sugg later launched a range of complimentary homeware products, and in 2019, it was reported that the two businesses had revenue of £3.8 million per year. https://www.youtube.com/watch?v=xSGu_Ervro0 textual analysis- hair and makeup are both nicely done as she was originally a lifestyle and beauty vlogger so it links...

section C- online media

 task: find evidence for or against these statements.... social media, online media and digitally convergent media have become more powerful than governments. https://www.bbc.co.uk/newsround/53620689  trump attempts to ban tiktok in US, however after large uproar and decision by judge, it didn't happen. Online media relies on engagement - encouraging user click through and interaction to develop habits where the user will keep returning (e.g. Instagram). This is essential in maintaining profit and financial gain. explore page and instagram having a shopping section where they recommend Never being subject to traditional forms of regulation, Online Media presents a literally impossible to understand, hyperreal collage of news, fake news, ideology, hatred, advertising and videos of cats... regulation happens once the video is seen, instagram and tiktok can take videos down  There is no differentiation between these forms, leading to a form of hyper conver...
  How has the show changed since its inception? changed channel onto bbc4, a show that was criticised for being very middle class, aired at 2pm to fit around family life but now is in the day plus the spinoff is late at night. was more about domesticity after the war, has moved away from serving men. How does woman’s hour reflect the BBC’s values and beliefs? Why do you think the BBC moved to a new spin off format?   How does this product and its marketing appeal to its target audiences? (12) the show "Late night womens hour" is a show that airs close to midnight, and once a month. much like the watershed policy that has been implemented after 9pm for live television, by having this show air so late, it acts a form of regulation to protect younger audiences from harmful or mature subjects as it is assumed that they will be asleep by that time or at least not tuning into the radio that late. this shows that by choosing to air the product this late, it is intended for older aud...

Radio- own BBC sounds analysis

 Bad people, episode 15: "insanity" Audience aimed at young adults possible aimed at 18-30 years old, targets people interested in crime and psychology, probably educated to an extent. also may be targetted at women, show is presented by two women,  attracts audience as it has a strong title "bad people" is heavy and intruiging as it could have many meanings, sounds eerie and the podcast cover has red connoting blood or danger possibly violence. also iconography of police tape- crime scene. can be interpreted in  Industry produced by bbc- hosted by Dr Julia Shaw and comedian Sofie Hagen. podcast so found on BBC sounds. radio as an industry has changed majorly and because of advancing technology, can now be listed to live on mobile devices or "on demand" on the bbc website and other sites. now has a much wider reach, and way more accessible. this show is likely made not for profit but for entertainment. regulation is not as effiecient, you are trusted in be...