key theory 3- Steve Neale- Genres + set text 3- "Kiss of The Vampire"

•  How has the show changed since its inception?

changed channel onto bbc4, a show that was criticised for being very middle class, aired at 2pm to fit around family life but now is in the day plus the spinoff is late at night. was more about domesticity after the war, has moved away from serving men.

• How does woman’s hour reflect the BBC’s values and beliefs?
• Why do you think the BBC moved to a new spin off format? 

How does this product and its marketing appeal to its target audiences? (12)

the show "Late night womens hour" is a show that airs close to midnight, and once a month. much like the watershed policy that has been implemented after 9pm for live television, by having this show air so late, it acts a form of regulation to protect younger audiences from harmful or mature subjects as it is assumed that they will be asleep by that time or at least not tuning into the radio that late. this shows that by choosing to air the product this late, it is intended for older audiences, most likely 30+ and women. one way it can appeal to target audiences is through its lexis, the topics they chose to discuss are ones such as the home, or putting makeup on in public transport, these are subjects that stereotypically would appeal to women, once you listen to the contents you can see the not so traditional elements and the ways in which they can stray away from stereotypes however still appear to women, possibly of the home.

How has digital convergence affected how the media product is distributed, produced and its circulation? (12)

late night women's hour is a spin off of the original women's hour that has been distributed by the BBC since 1946. the spin off show now is live at midnight, once a month. this would seem to attract a very niche audience as you would have to actively seek the show out because it is on at such a late time and not very often. however now because of technology and digital convergence, allowing industries such as radio to be streamed or listened to "on demand" at any time of the day. this has therefore led to a widened reach and target audience which means it in circulation more, it is distributed on different platforms rather than being only on live radio. this also means that audiences don't have to seek out the product as much as before, there is now a higher possibility of simply coming across and discovering the show, meaning it can be argued that audiences here display passivity, contrasting to clay shirkeys "end of audiences" theory.