Videogames are a specialised industry

What makes games a specialised industry?

Videogames, like any form of media are totally different from any other industry. They are a specialised industry, and they exist to make money in the most effective manner possible.

how are video games different from other industries?

• almost always interactive with its audience
• huge expenditure of specialised resources
• significantly longer length than other industries
• higher RRP than any other industry 
• there is an assumption that it is developed for a niche, core audience 

How video games are developed and marketed 

• Pre-production: concept art, design, 
• When in production: coding, 
• Post production: development and marketing

E3 and the role of trade shows in the videogames industry

The Electronics Entertainment Expo is perhaps the most famous and arguably the most important mainstream videogame exposition in the world. This highly coordinated event allows publishers to show off new games to crowds of journalists and other industry professionals. These trade shows are extensively covered on videogame websites, and streamed live on to YouTube and other streaming services.

E3 is a globally-recognised video games trade event. Significant events include announcements and unveiling of new products/games and there are press conferences from gaming companies.The first event was held from May 11–13, 1995 at the Los Angeles Convention Center, which would generally be the convention's location in future years. It is important because such revolutionary and exclusive announcements are made, people can interact with and meet up with industry friends and immerse themselves in the gaming culture.Before 2017, E3 was an industry-only event.  the ESA required individuals wishing to attend to verify a professional connection to the video game industry. With the rise of streaming media, several of the press conferences were broadcast to the public to increase their visibility. E3 2017 became open to the public for the first time, with 15,000 general-admittance passes for those who wanted to attend.One issue with E3 was the disastrous privacy leak of 2019, which led many to question it. the event has taken part every year since its first event with 2020 being the first year theyve had to cancel due to the coronavirus pandemic.