Videogames are a specialised industry

What makes games a specialised industry?

Videogames, like any form of media are totally different from any other industry. They are a specialised industry, and they exist to make money in the most effective manner possible.

how are video games different from other industries?
  • almost always interactive with its audience
  • huge expenditure of specialised resources
  • significantly longer length than other industries
  • higher RRP than any other industry 
  • there is an assumption that it is developed for a niche, core audience 
How video games are developed and marketed 
  • Pre-production: concept art, design, 
  • When in production: coding, 
  • Post production: development and marketing

E3 and the role of trade shows in the videogames industry

The Electronics Entertainment Expo is perhaps the most famous and arguably the most important mainstream videogame exposition in the world. This highly coordinated event allows publishers to show off new games to crowds of journalists and other industry professionals. These trade shows are extensively covered on videogame websites, and streamed live on to YouTube and other streaming services.

E3 is a globally-recognised video games trade event. Significant events include announcements and unveiling of new products/games and there are press conferences from gaming companies.The first event was held from May 11–13, 1995 at the Los Angeles Convention Center, which would generally be the convention's location in future years. It is important because such revolutionary and exclusive announcements are made, people can interact with and meet up with industry friends and immerse themselves in the gaming culture.Before 2017, E3 was an industry-only event.  the ESA required individuals wishing to attend to verify a professional connection to the video game industry. With the rise of streaming media, several of the press conferences were broadcast to the public to increase their visibility. E3 2017 became open to the public for the first time, with 15,000 general-admittance passes for those who wanted to attend.One issue with E3 was the disastrous privacy leak of 2019, which led many to question it. the event has taken part every year since its first event with 2020 being the first year theyve had to cancel due to the coronavirus pandemic.


Comments

Post a Comment

Popular posts from this blog

key theory 3- Steve Neale- Genres + set text 3- "Kiss of The Vampire"

Image
Genre - categories genres help producers follow a pattern or a set of genre conventions which can often make it predictable as the audience has clues as to what they should expect. Genre paradigms, also known as genre conventions, are aspects of a media text that demonstrates to the audience what genre a media product fits into. Key theory 3- steve neale- theories around genre repetition + difference helps to further make sense of our world  Neale believes that genre is essentially instances of "repetition + difference". he suggested that texts need to conform to some generic paradigms to be identifies with a certain genre. Over time, genres change (generic fluidity), combine with one another (generic hybridity) and form entirely new genres and subgenres.  Set text 3- "Kiss of The Vampire"                                          what we see: bats- a swarm at...
Read more

Videogames 3 - Assassin's Creed: the role of trailers in marketing

The role of trailers -  Assassin's Creed: Valhalla  pre-release trailer David Hesmondhalgh: it is essential for media industries to minimise risk, and to maximise profit context: the exam board has moved from looking at one game to an entire game franchise: Assassins creed. assassins creed: Valhalla is unreleased but we can refer to the trailer and online disscussions around the upcoming game. Valhalla is a triple A game ( AAA is an informal classification used for video games produced and distributed by a mid-sized or major publisher, typically having higher development and marketing budgets. AAA is analogous to the film industry term "blockbuster") this means its expensive to make and will equally be expensive to buy. RRP is currently £59.99, a somewhat common price tag for a big game (pre-order currently as its not released) video games decrease in price after their release, as new bigger, better games are in progress or are released. most people will no...
Read more

Adbusters set text + analysis

Image
ADBUSTERS (may/ june 2016) Detournment- "culture jammin" hijacking well known icons and questions them and the ideologies they perpetuate. Adbusters are anti- brand and anti-establishments + capitalism. they dont follow traditional rules so can be seen as controversial. can be seen as anarchist as it rejects traditional hegemonic values. context: is published 6 times a year, and started in 1989. price is £10.99 circulation is 120,000 readership independent magazine (very niche) "based in vancouver, british colombia, canada Adbusters is a not for profic magazine fighting back against the hostile takeover"                         unconventional layout, non-consumerist bold text, large, white and blocky powerful main image, only image on the cover. masthead is grainy and almost blends into the image  commodity fetishism- "is the process of ascribing magic "phantom-like" qualities to an object, wher...
Read more