deconstructing logos
Colour-
- black- simplistic and classic, black has connotations of class and style for example suits and high fashion.
- White- pure however this can be seen as ironic as the brand stands for everything but pure. it is a contrast to the harsh black colour.
- shape of a bunny seen to be cute as bunnies are sweet and innocent however this is also ironic considering what the brand is known for.
- sharp outlines
- bow tie- also denoting class and sophistication.
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