Tide advert analysis

this advert tells us the dominant ideology of the time is one where women are designed to be house wives. the focal image in this ad conforms to the dominant ideology.

this image gives away the ideas and values of the producer, it denotes that they see women from this same perspective as the majority of society at the time, inferior and below men reflecting the patriarchy.

this advert fits into Levi Strauss' theory of binary opposites for example, if the binary opposite was man vs. woman, according to gender stereotypes, the man may be portrayed to be 'strong' whereas the woman is the 'damsel in distress'. this can be shown in a kind of way that prides women of their house work compared to men who pride themselves of their office jobs, they can be seen to live binary opposite lifestyles.

the colours of this advert as a whole are bright and lively with the bright blue and orange being a contrast as they're opposite sides of the colour wheel but oddly go well together, the bright red/orange bold writing stands out to us first (also because of the z line theory stating that our eyes go in a "z" when analysing media).

there are three main narratives going on, each adding in different aspects of the product e.g. the first mentions how well it cleans laundry unlike no other brand. the following is showcasing that "only tide does all three" use of comparison makes the readers feel like they need to own this to be the best and the cleanest out of everyone making it more competitive.

the main image is a close up or possibly a mid shot as it makes sure to include her arms hugging the product, its sure to show her happy and content expression, it even includes little hearts above her head looking a little like a cartoon but it emphasises her admiration for the product.
the ad includes a comic like section which is easy to look at and could appeal to women of allages ranging right from 18-50+ the comic strip also helps drive the narrative along.

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