Codes

codes- In communications and information processing, code is a system of rules to convert information—such as a letter, word, sound, image, or gesture—into another form or representation, sometimes shortened or secret. 

symbolic codes- symbols are used to represent something else, images become associated with a certain object of a sort e.g. heart = love. Symbolic codes are repeated until the idea sticks with the associated object, the media has to show us a symbol over and over until it is ingrained in society and is easily recognisable by everyone.

Proairetic/ Action codes- elements of media products that signify that something is going to happen as a result e.g. someone pulling out a gun in a movie, suggests that the gun is going to be used. this can be used to engage with the audience and entice the viewers to keep watching.

Hermeneutic/ enigma codes- enigma means mystery, any mysterious part of a media product that will engage the audience in some way, will make them want to read the full article.



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