Codes

codes- In communications and information processing, code is a system of rules to convert information—such as a letter, word, sound, image, or gesture—into another form or representation, sometimes shortened or secret. 

symbolic codes- symbols are used to represent something else, images become associated with a certain object of a sort e.g. heart = love. Symbolic codes are repeated until the idea sticks with the associated object, the media has to show us a symbol over and over until it is ingrained in society and is easily recognisable by everyone.

Proairetic/ Action codes- elements of media products that signify that something is going to happen as a result e.g. someone pulling out a gun in a movie, suggests that the gun is going to be used. this can be used to engage with the audience and entice the viewers to keep watching.

Hermeneutic/ enigma codes- enigma means mystery, any mysterious part of a media product that will engage the audience in some way, will make them want to read the full article.



Comments

Post a Comment

Popular posts from this blog

key theory 3- Steve Neale- Genres + set text 3- "Kiss of The Vampire"

Image
Genre - categories genres help producers follow a pattern or a set of genre conventions which can often make it predictable as the audience has clues as to what they should expect. Genre paradigms, also known as genre conventions, are aspects of a media text that demonstrates to the audience what genre a media product fits into. Key theory 3- steve neale- theories around genre repetition + difference helps to further make sense of our world  Neale believes that genre is essentially instances of "repetition + difference". he suggested that texts need to conform to some generic paradigms to be identifies with a certain genre. Over time, genres change (generic fluidity), combine with one another (generic hybridity) and form entirely new genres and subgenres.  Set text 3- "Kiss of The Vampire"                                          what we see: bats- a swarm at...
Read more

Videogames 3 - Assassin's Creed: the role of trailers in marketing

The role of trailers -  Assassin's Creed: Valhalla  pre-release trailer David Hesmondhalgh: it is essential for media industries to minimise risk, and to maximise profit context: the exam board has moved from looking at one game to an entire game franchise: Assassins creed. assassins creed: Valhalla is unreleased but we can refer to the trailer and online disscussions around the upcoming game. Valhalla is a triple A game ( AAA is an informal classification used for video games produced and distributed by a mid-sized or major publisher, typically having higher development and marketing budgets. AAA is analogous to the film industry term "blockbuster") this means its expensive to make and will equally be expensive to buy. RRP is currently £59.99, a somewhat common price tag for a big game (pre-order currently as its not released) video games decrease in price after their release, as new bigger, better games are in progress or are released. most people will no...
Read more

Adbusters set text + analysis

Image
ADBUSTERS (may/ june 2016) Detournment- "culture jammin" hijacking well known icons and questions them and the ideologies they perpetuate. Adbusters are anti- brand and anti-establishments + capitalism. they dont follow traditional rules so can be seen as controversial. can be seen as anarchist as it rejects traditional hegemonic values. context: is published 6 times a year, and started in 1989. price is £10.99 circulation is 120,000 readership independent magazine (very niche) "based in vancouver, british colombia, canada Adbusters is a not for profic magazine fighting back against the hostile takeover"                         unconventional layout, non-consumerist bold text, large, white and blocky powerful main image, only image on the cover. masthead is grainy and almost blends into the image  commodity fetishism- "is the process of ascribing magic "phantom-like" qualities to an object, wher...
Read more