key theory 3- Steve Neale- Genres + set text 3- "Kiss of The Vampire"

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• analysing a media advert

        

             

• use of bright colours is appealing to the audience, they link in with the product and the lifestyle they're trying to sell.
• the attire worn is loose fitting and casual but high fashion and high end looking, possibly reflecting the type of audience the brand is trying to appeal to and attract.
• The models are seen to have serious expressions connoting how the brand is represented, it shows that the company is expected to be take seriously.
• the background is still simplistic but also has something going on, it is not plain or been colour blocked out, it leaves an element of reality.
• close up shot of the product being shown, as well as an establishing shot of the models
• large cursive font- the name of the brand. no extra text is shown, kept short and simple as the brand should be recognisable and nothing extra is needed.
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• bright colours stand out against the plain background, white helps the models and the clothing pop.
• outrageous and daring style, statement pieces like large green earrings denote the brands outgoing nature. 
• abstract element shown in the layout but also the propps used and some of the pieces such as the blond girls top and the boys shorts.