advert analysis

  • the biggest text on the top left and our eyes are drawn across the screen across the cake and to the tag line on the right. then back to the bottom where we see the brand logo. this follows the "z" line theory that argues that we view media in a Z motion, from top left to right then bottom left to right. 
  • the colour of the advert is bright and lively, making the cake seem more pleasant and encouraging more people to want to buy it. 
  • the image is anchored as the text in the top left corner is designed to match that of the cake, this makes the ad feel more like the text is made for the cake and not the other way around, it brings the focus back to the main image.
  •  the lighting is bright but not too overexposed in order to keep the cake/ product looking crisp and sharp, the lighting is coming from the top right, creating a slight shadow on the right side of the image, making the cut open part of the cake have more depth and detail, once again drawing the viewers eyes in. 
  • language like "flavours that take you back" makes it appeal further to the target audience of males, middle class aged 50-75 as it makes the product seem classic and familiar, like something that people of that demographic can relate to and recognise.

Comments

Post a Comment

Popular posts from this blog

set product 1: Tide print advert

Image
                                          the purpose of this advert is to get the wives a home to get this product in order to improve her life. the girl in the advert i seen to adore this product. the advert builds into the perfectionist housewife ideology, the whites need to be the whitest, the brights have to be the brightest, it makes women feel like if you aren't the perfect house wife then you are a failure as a women which is why advertisers choose to tap into and play up to these insecurities. there is a stamp guaranteed by good house keeping, a well trusted women's magazine, ensuring that they endorse this product. modes of address colour - bright red and bold, follows the z line as we are drawn to the main tagline first. codes - the hug is an embrace (action codes), this anchors the ideology of how much she loves this product. a further action code is the two w...
Read more

Adbusters + woman revision

What is the dominant ideological perspective of Adbusters? What is the ideology/ethos of Adbusters?- anarchist, anti-capitalism and anti-consumerist culture. reject social h How does Adbusters subvert traditional magazine conventions, especially in relation to advertising? How does the magazine interact with its audience? front cover- very little text, unconventional, hard to identify as a magazine. does have some conventions on the side but in smaller print. women magazine voyeristic scene in the max factor advert, implying women are to be looked at, spectacles for men. the makeup is whats making her appear attractive. conservative magazine, very boring for the time (socio-economical context). done to keep and maintain a dedicated audience to make money. Alfred hitchcock interview, refers to women as similar to inanimate objects furter reinforces and literally objectifies women. says theyre "magic' because they are passive and polite, suggesting he finds the opposite (an act...
Read more

key theory 3- Steve Neale- Genres + set text 3- "Kiss of The Vampire"

Image
Genre - categories genres help producers follow a pattern or a set of genre conventions which can often make it predictable as the audience has clues as to what they should expect. Genre paradigms, also known as genre conventions, are aspects of a media text that demonstrates to the audience what genre a media product fits into. Key theory 3- steve neale- theories around genre repetition + difference helps to further make sense of our world  Neale believes that genre is essentially instances of "repetition + difference". he suggested that texts need to conform to some generic paradigms to be identifies with a certain genre. Over time, genres change (generic fluidity), combine with one another (generic hybridity) and form entirely new genres and subgenres.  Set text 3- "Kiss of The Vampire"                                          what we see: bats- a swarm at...
Read more