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Exam preparation 1 - DAC introductions

my introduction paragraph to the question: To what extent is the  regulation  of the videogame  industry  effective? Make reference to the  Assassin's Creed  franchise regulation of an industry or products are rules and standards that the end product must conform to. they are put in place in order to be able to distinguish products for different niches or audiences. in order for them to be effective, they must be strictly enforced to all output of that type of media, it must be equal for all. the video game industry is regulated using the PEGI system in the uk (Pan European Game Information) it places age ratings on the games based on what they feature. for example bad language would be rated 12 whereas a game that contained graphic violence, sex and drug use would be rate an 18. take for example the assassins creed franchise, as a franchise it is aimed at the same demographic (older audiences) will have the same if not very similar age rating for all...

videogames 5- regulation of the industry

the regulation of the videogame industry The regulation of the videogame industry is largely ineffective, thanks to digitally convergent technologies. for example with the growing popularity of streaming sites and services e.g. netflix, amazon prime. It's illegal for newspapers to harass people and publish material which may stir racial hatred. How do certain newspapers get away with it? By publishing online, where regulations are harder to impose, and letting the commentators say exactly what they really want to say instead! Videogames are very much in the same ballpark. We have some of the strictest regulation of the videogame industry in the world, after a few notable examples such as Germany, and especially Australia. However, it is easy enough to circumvent regulation. If a game is banned or censored in the UK (for example  Manhunt 2  on the Nintendo Wii), it can be imported from other countries like America, or even downloaded for free if we include piracy as an...

Videogames 4 - Ubisoft & Economic factors + KEY THEORY 14

Ubisoft, Media Diversity and Economic Factors in the Video Game Industry KEY THEORY 14-  Cultural industries - David Hesmondhalgh (film industry, newspapers, videogames, television, online media) • 'Culture' and 'industry' are two terms that are often at odds with one another • Producers try to minimise risk and maximise audiences through vertical and horizontal integration, • They also standardise and format their cultural products (e.g. through the use of stars, genres, and serials) • The largest companies or conglomerates now operate across a number of different cultural industries. • The radical potential of the internet has been contained to some extent by its partial incorporation into a large, profit-orientated set of cultural industries. Ubisoft - A multinational conglomerate video-game developer, company that developed Assassin's Creed. The fourth largest publicly traded game company in North and South America and Europe ...

Videogames 3 - Assassin's Creed: the role of trailers in marketing

The role of trailers -  Assassin's Creed: Valhalla  pre-release trailer David Hesmondhalgh: it is essential for media industries to minimise risk, and to maximise profit context: the exam board has moved from looking at one game to an entire game franchise: Assassins creed. assassins creed: Valhalla is unreleased but we can refer to the trailer and online disscussions around the upcoming game. Valhalla is a triple A game ( AAA is an informal classification used for video games produced and distributed by a mid-sized or major publisher, typically having higher development and marketing budgets. AAA is analogous to the film industry term "blockbuster") this means its expensive to make and will equally be expensive to buy. RRP is currently £59.99, a somewhat common price tag for a big game (pre-order currently as its not released) video games decrease in price after their release, as new bigger, better games are in progress or are released. most people will no...

Videogames are a specialised industry

What makes games a specialised industry? Videogames, like any form of media are totally different from any other industry. They are a specialised industry, and they exist to make money in the most effective manner possible. how are video games different from other industries? almost always interactive with its audience huge expenditure of specialised resources significantly longer length than other industries higher RRP than any other industry  there is an assumption that it is developed for a niche, core audience  How video games are developed and marketed  Pre-production: concept art, design,  When in production: coding,  Post production: development and marketing E3 and the role of trade shows in the videogames industry The Electronics Entertainment Expo is perhaps the most famous and arguably the most important mainstream videogame exposition in the world. This highly coordinated event allows publishers to show off new games...

Introduction to the videogame industry

a few facts: spacewar! (1962) was what is considered one of the first video game, created in an american laboratory. it wasnt intentionally sought out to be a commercial product, but instead a proof of concept as to what computers can achieve. the game was a "shoot em up" meaning that its about a player in a spaceship, shooting at other targets. was not accesible to people of the public but would have been played by the people working at the institution. the first video game to be released commercially is Computer Space (1971). game pad is comprised of a series of buttons insteads of sticks or levers. space invaders (1979) was a shoot em up style game where you control a space ship and shoot other spaceships. included more innovatting factors like lives, a score and a highscore. the game wasnt in colour. not as much need for imagination as we see shapes and charaters on screen. reserach: name:: Minecraft genre: Survival year released: 2009 developer:  Mojang ,  O...

MUSIC VIDEO COMPARISON: Dua lipa & vance joy

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Comparing Music Videos   Compare and contrast how media language is used in the music videos to 'Break my Heart' by Dua Lipa and 'Riptide' by Vance Joy. Make reference to Cinematography and editing, music video conventions and how visual elements create meaning for the audience.  Break my Heart Codes and Conventions  The video is heavily performance based with the different outfits, scene changes and dance that play a major role in this video, there's never a scene with just her doing nothing, there's always some sort of dance, act or expression she's trying to show. Camera Work Dua Lipa is clearly the celebrity of the video as she is always central of the scene and almost always uses direct mode of address to the audience/camera. Theres lots of movement in the video and the camera constantly turns to transition to the next scene. The angles are mostly all straight on suggesting how she's strong and...