humans: distribution and marketing

 marketings is important as a product needs to be marketed towards the tartget audience for them to find it. a product needs to make money for it to survive.

"creepiest show on TV"

while humans was advertised and marketed using a range of exciting digitally convergent media techniques in order to ensure its cult target audience tuned in, it is important to note that it also made use of traditional forms of marketing too. this front cover from "we love TV" supplement from the working class british tabloid The Daily Mirror is clealy targeting a secondary mainstream, mass market and working class audience. this is confirmed through the casual and informal lexis of the headline and the subheading. 

How did distribution and marketing shape Humans?

The series was announced in April 2014 as part of a partnership between channel 4 and xbox entertainment studios. however, after microsoft closed xbox entertainment studios, AMC came abroad as partners to channel 4. filming commenced in the autumn of 2014 with the series premiering in June 2015. the series budget was £12 million.

the commissioning of a second eight-episode series to air in 2016 was announced 31 July 2015. Gemma chan had previously said in an interview that the first series is "not completely tied up at the end" and "There are definitely still areas to be explored for a second series". similarly C4's head of international drama, Simon maxwell, told broadcasts talking TV podcast that: "we've got a story that is told over a great many episodes and is very much designed to come back and return. we'll be following those characters on a really epic journey". Filming of the second series began on 11 April 2016, with a premiere date of 30 October 2016.

A third series was commissioned in march 2017 and premiered in the uk on 17 may 2018, and in the united states on 5 June 2018.

Ownership and economic factors

channel 4:

  • ideology- aims to stimulate the independent production sector, drive innovation in broadcasting and to commission programmes that showcase Britain in all of its diversity and to stimulate debate.
  • funding- Channel 4 is a publicly-owned and commercially-funded UK public service broadcaster, with a statutory remit to deliver high-quality, innovative, alternative content that challenges the status quo.
  • scheduling- Channel 4 was set up with a unique model as a ‘publisher-broadcaster’, meaning that we do not have any in-house production, but instead commission content from production companies throughout the UK.
  • ownership- publically owned.
  • notable releases- 


Comments

Post a Comment

Popular posts from this blog

key theory 3- Steve Neale- Genres + set text 3- "Kiss of The Vampire"

Image
Genre - categories genres help producers follow a pattern or a set of genre conventions which can often make it predictable as the audience has clues as to what they should expect. Genre paradigms, also known as genre conventions, are aspects of a media text that demonstrates to the audience what genre a media product fits into. Key theory 3- steve neale- theories around genre repetition + difference helps to further make sense of our world  Neale believes that genre is essentially instances of "repetition + difference". he suggested that texts need to conform to some generic paradigms to be identifies with a certain genre. Over time, genres change (generic fluidity), combine with one another (generic hybridity) and form entirely new genres and subgenres.  Set text 3- "Kiss of The Vampire"                                          what we see: bats- a swarm at...
Read more

Videogames 3 - Assassin's Creed: the role of trailers in marketing

The role of trailers -  Assassin's Creed: Valhalla  pre-release trailer David Hesmondhalgh: it is essential for media industries to minimise risk, and to maximise profit context: the exam board has moved from looking at one game to an entire game franchise: Assassins creed. assassins creed: Valhalla is unreleased but we can refer to the trailer and online disscussions around the upcoming game. Valhalla is a triple A game ( AAA is an informal classification used for video games produced and distributed by a mid-sized or major publisher, typically having higher development and marketing budgets. AAA is analogous to the film industry term "blockbuster") this means its expensive to make and will equally be expensive to buy. RRP is currently £59.99, a somewhat common price tag for a big game (pre-order currently as its not released) video games decrease in price after their release, as new bigger, better games are in progress or are released. most people will no...
Read more

Adbusters set text + analysis

Image
ADBUSTERS (may/ june 2016) Detournment- "culture jammin" hijacking well known icons and questions them and the ideologies they perpetuate. Adbusters are anti- brand and anti-establishments + capitalism. they dont follow traditional rules so can be seen as controversial. can be seen as anarchist as it rejects traditional hegemonic values. context: is published 6 times a year, and started in 1989. price is £10.99 circulation is 120,000 readership independent magazine (very niche) "based in vancouver, british colombia, canada Adbusters is a not for profic magazine fighting back against the hostile takeover"                         unconventional layout, non-consumerist bold text, large, white and blocky powerful main image, only image on the cover. masthead is grainy and almost blends into the image  commodity fetishism- "is the process of ascribing magic "phantom-like" qualities to an object, wher...
Read more