humans: distribution and marketing

 marketings is important as a product needs to be marketed towards the tartget audience for them to find it. a product needs to make money for it to survive.

"creepiest show on TV"

while humans was advertised and marketed using a range of exciting digitally convergent media techniques in order to ensure its cult target audience tuned in, it is important to note that it also made use of traditional forms of marketing too. this front cover from "we love TV" supplement from the working class british tabloid The Daily Mirror is clealy targeting a secondary mainstream, mass market and working class audience. this is confirmed through the casual and informal lexis of the headline and the subheading. 

How did distribution and marketing shape Humans?

The series was announced in April 2014 as part of a partnership between channel 4 and xbox entertainment studios. however, after microsoft closed xbox entertainment studios, AMC came abroad as partners to channel 4. filming commenced in the autumn of 2014 with the series premiering in June 2015. the series budget was £12 million.

the commissioning of a second eight-episode series to air in 2016 was announced 31 July 2015. Gemma chan had previously said in an interview that the first series is "not completely tied up at the end" and "There are definitely still areas to be explored for a second series". similarly C4's head of international drama, Simon maxwell, told broadcasts talking TV podcast that: "we've got a story that is told over a great many episodes and is very much designed to come back and return. we'll be following those characters on a really epic journey". Filming of the second series began on 11 April 2016, with a premiere date of 30 October 2016.

A third series was commissioned in march 2017 and premiered in the uk on 17 may 2018, and in the united states on 5 June 2018.

Ownership and economic factors

channel 4:

• ideology- aims to stimulate the independent production sector, drive innovation in broadcasting and to commission programmes that showcase Britain in all of its diversity and to stimulate debate.
• funding- Channel 4 is a publicly-owned and commercially-funded UK public service broadcaster, with a statutory remit to deliver high-quality, innovative, alternative content that challenges the status quo.
• scheduling- Channel 4 was set up with a unique model as a ‘publisher-broadcaster’, meaning that we do not have any in-house production, but instead commission content from production companies throughout the UK.
• ownership- publically owned.
• notable releases-