deconstructing logos
Colour- black- simplistic and classic, black has connotations of class and style for example suits and high fashion. White- pure however this can be seen as ironic as the brand stands for everything but pure. it is a contrast to the harsh black colour. shape- shape of a bunny seen to be cute as bunnies are sweet and innocent however this is also ironic considering what the brand is known for. sharp outlines bow tie- also denoting class and sophistication.