media

SET TEXT: BEYONCE- FORMATION (2016) context: Formation, lead single for the album Lemonade, was released the day before Beyoncé performed at the Super Bowl final in February 2016. The Formation music video, directed by Melina Matsoukas, was released with the song. This music video has won numerous awards including a Clio Award for Innovation and Creative Excellence in a Music Video at the 2016 awards, and has been nominated in the music video category at the 59th Grammy Awards. The video is set against the backdrop of the flooding in New Orleans following Hurricane Katrina and the associated racial tension in America, and also draws historical parallels with references to racism and slavery. In what ways are the themes of conflict encoded in this video? What media language is used to show conflict? symbolic codes of power or authority shown through imagery of police force e.g. beyonce sat on a police car showing a black woman - using her weight (and therefore her strength) to ...

SET TEXT: RIPTIDE - VANCE JOY (2013) context: 'Riptide' is an Indie pop song written and performed by Australian artist Vance Joy. It was released in 2013 and was a hit in Australia and abroad especially after being featured in Gopro advert. The song is a straight forward typical example of pop music. The video features random and surreal imagery throughout that has no clear structure or narrative shown by the many disjointed cuts in the video meaning there is no continuity. The artist is never shown in the video showing its unconventional style as it would be used to promote the artist as well as the song. Also, the video is fairly low budget as he was a new artist at the time. The video is all about wrong relationships which is shown by the strange links between the lyrics and visuals shown such as; wrong lyrics on the screen which is irony to the theme of the video. It's main theme was horror shown by the typical 'horror' scenes, smeared makeup on mo...

Differences between music videos and films Music Videos -Typically 3 Minutes -Usually features the artist - Typically doesn't have sequels - Music playing within every shot of the video so synchronization is key if lip-syncing occurs Films -Typically 90 minutes - Doesn't usually involve the writer - Always has a narrative - Sometimes sequels - More expensive to produce, paying actors and sets and special effects - Fewer films in the world than there are music videos Chantal Goya - Si tu gagnes au flipper  (1966) colours-black and white simplistic also reflecting the time and lack of technology available. shots/ scenes- head shot of singers head, staying still against a plain grey background, cut out and layed against what seems like a pinball machine in the back which a thing reading "when lit" in the foreground, periodically lighting up. this is put together as one scene. this and scenes of arcade games are interchangeably sho...

ADBUSTERS (may/ june 2016) Detournment- "culture jammin" hijacking well known icons and questions them and the ideologies they perpetuate. Adbusters are anti- brand and anti-establishments + capitalism. they dont follow traditional rules so can be seen as controversial. can be seen as anarchist as it rejects traditional hegemonic values. context: is published 6 times a year, and started in 1989. price is £10.99 circulation is 120,000 readership independent magazine (very niche) "based in vancouver, british colombia, canada Adbusters is a not for profic magazine fighting back against the hostile takeover"                         unconventional layout, non-consumerist bold text, large, white and blocky powerful main image, only image on the cover. masthead is grainy and almost blends into the image  commodity fetishism- "is the process of ascribing magic "phantom-like" qualities to an object, wher...

13 - Regulation - Sonia Livingstone and Peter Lunt Regulation is rules (often laws) and standards put in place to protect people who may be vulnerable to it. can + can't = law. should +shouldnt =standards/ ethics. law rules ethics self-regulation  some examples of regulations we follow everyday are: brushing teeth, showering , wearing day clothes and eating meals at set times. regulation is important to keep the order   'Regulation' refers to the rules and restrictions that every media industry has to follow. For example the UK film industry must use the BBFC's age certifications, and television must adhere to OFCOM's regulations There is a struggle in recent UK regulation policy between the need to further the interests of citizens (by offering protection from harmful or offensive material), and the need to further the interests of consumers (by ensuring choice, value for money, and market competition) The increasing power of global media corpora...

16 - Cultivation theory - George Gerbner (advertising, newspapers, magazines, online media) Being exposed to repeated patterns of representation over long periods of time can shape and influence the way in which people perceive the world around them (i.e. cultivating particular views and opinions) This process of cultivation reinforces mainstream hegemonic values (dominant ideologies). As cultivation theory became more established, Gerbner and his colleagues refined it to better explain the influence of media by adding the ideas of mainstreaming and resonance  in the 1970s. Mainstreaming happens when heavy television viewers who would otherwise hold very different views develop a  homogeneous view of the world. In other words, the attitudes of these divergent viewers all share a common, mainstream perspective that they cultivated through frequent exposure to the same television messages. Resonance occurs when a media message is especially noteworthy to an individ...

KEY THEORY 9- feminist theory- bell hooks -she isnt defined by her name, thats why she dosent use capital letters. -Feminism is the struggle to end patriarchy and fight for equality. -feminism is not only a lifestyle choice, you have to be active to be a true feminist. -women are not all discriminated against in thr same way or to the same extent. different levels also depend on race and class. some female stereotypes include: seductive beautiful nurtuting/maternal passive dependent on men domestic role romantic >magazines generate revenue primarilt through sales of copies and advertising. >Andrew green identifies the ways in which magazine advertising can benefit the advertisers in an article entitled "essentials: the power of the magazine advertising". high audience engagement  less distraction likely from other activities  the ability to target niche audiences high production values non-intrusive long shelf life potential for placement in ...