media

SET TEXT: BEYONCE- FORMATION (2016) context: Formation, lead single for the album Lemonade, was released the day before Beyoncé performed at the Super Bowl final in February 2016. The Formation music video, directed by Melina Matsoukas, was released with the song. This music video has won numerous awards including a Clio Award for Innovation and Creative Excellence in a Music Video at the 2016 awards, and has been nominated in the music video category at the 59th Grammy Awards. The video is set against the backdrop of the flooding in New Orleans following Hurricane Katrina and the associated racial tension in America, and also draws historical parallels with references to racism and slavery. In what ways are the themes of conflict encoded in this video? What media language is used to show conflict? symbolic codes of power or authority shown through imagery of police force e.g. beyonce sat on a police car showing a black woman - using her weight (and therefore her strength) to ...

SET TEXT: RIPTIDE - VANCE JOY (2013) context: 'Riptide' is an Indie pop song written and performed by Australian artist Vance Joy. It was released in 2013 and was a hit in Australia and abroad especially after being featured in Gopro advert. The song is a straight forward typical example of pop music. The video features random and surreal imagery throughout that has no clear structure or narrative shown by the many disjointed cuts in the video meaning there is no continuity. The artist is never shown in the video showing its unconventional style as it would be used to promote the artist as well as the song. Also, the video is fairly low budget as he was a new artist at the time. The video is all about wrong relationships which is shown by the strange links between the lyrics and visuals shown such as; wrong lyrics on the screen which is irony to the theme of the video. It's main theme was horror shown by the typical 'horror' scenes, smeared makeup on mo...

Differences between music videos and films Music Videos -Typically 3 Minutes -Usually features the artist - Typically doesn't have sequels - Music playing within every shot of the video so synchronization is key if lip-syncing occurs Films -Typically 90 minutes - Doesn't usually involve the writer - Always has a narrative - Sometimes sequels - More expensive to produce, paying actors and sets and special effects - Fewer films in the world than there are music videos Chantal Goya - Si tu gagnes au flipper  (1966) colours-black and white simplistic also reflecting the time and lack of technology available. shots/ scenes- head shot of singers head, staying still against a plain grey background, cut out and layed against what seems like a pinball machine in the back which a thing reading "when lit" in the foreground, periodically lighting up. this is put together as one scene. this and scenes of arcade games are interchangeably sho...